The relevance of transparency in recruiting: Why employers should consider the Kununu Score

The Kununu Score is a key figure that measures employee satisfaction in companies. This result is determined by the ratings and comments of current and former employees on the Kununu platform. But how important is this score in the recruiting process for companies? In this article we would like to deal with this topic and shed light on the importance of the Kununu score in the recruiting process.


What is the Kununu Score actually?

As already mentioned, the Kununu Score represents a type of performance evaluation used by the Kununu platform to record and publicly display employee satisfaction with their employer. It is rated on a scale of 1 to 5 (in stars), with 5 being the best possible rating. The basis for calculating the score is formed by the evaluations and contributions of current and former employees of a company.

A clear and measurable evaluation of an employer naturally has an external effect, especially if this is done on a well-known and publicly accessible platform like Kununu.

The impact of the Kununu Score on potential applicants

The Kununu Score is often a decisive criterion for applicants when choosing an employer. The public ratings and comments enable them to get a comprehensive picture of the working atmosphere, opportunities for advancement and company culture. The contributions of employees convey a particularly authentic impression and give the feeling of receiving insider information. A high Kununu Score thus increases the likelihood that job seekers will decide to apply to a company.

In addition, a positive rating on Kununu can help applicants to prefer the company to other potential offers. Because nowadays, many applicants attach more importance to the workplace culture and the work-life balance than to the salary.


The importance of the Kununu Score for companies

However, the Kununu Score is not only relevant for applicants. It can also become an important tool in the recruitment process for companies themselves. A positive Kununu Score means that more job seekers apply to the company's job advertisements. At the same time, companies receive valuable feedback on the workplace culture and working conditions through the ratings and comments of their employees on Kununu. Based on this, improvements can be made to increase employee satisfaction and retention, which then leads to better ratings and thus more applications.

At Schulmeister, a positive corporate climate and a high level of employee satisfaction are particularly important to us. For this reason, we are extremely pleased that Kununu has recognized us as 'Top Employer 2023'. You can read our reviews from colleagues and applicants on our profile -> View profile & read reviews here.

Nevertheless, companies should not consider the Kununu Score as the sole criterion in the recruitment process, since a high score does not necessarily mean that the company is a good match for a specific applicant. The ideal workplace depends on the individual needs and ideas of a person.

Beware of exaggerated reviews

Of course, a high score is positive for the company. Nevertheless, a balanced, honest and authentic evaluation picture is more meaningful than an exaggerated song of praise. You can find out why 5 stars are not always everything here -> Click here for the article.

Scientific studies have shown that the score does not always have to be as high as possible in order to appeal to applicants. Therefore, creating glorifying fake reviews is strongly discouraged. Nobody's perfect, and negative aspects can also be discussed from time to time.

Nevertheless, a good Kununu score can be an advantage in the recruiting process. We'll show you how to improve your score.

Measures to improve the Kununu score for companies

If a company has a low Kununu score, this can be an indicator of room for improvement in terms of workplace culture and working conditions. However, there are ways to improve the score. Below are some steps that employers can use to increase their Kununu Score:

  1. Strengthening of corporate culture: A positive corporate culture helps employees identify with the company and feel comfortable. Therefore, a company should take care to establish and maintain an open, appreciative and supportive culture.
  2. Improving employee retention: Targeted measures can improve a company's employee retention. This can include, for example, creating workplace flexibility, salary increases, improving the work-life balance and promoting further training.
  3. Establishing an open feedback culture: A company should live an open feedback culture in which employees can regularly express their opinions, ideas and suggestions. For example, employee surveys or feedback sessions are used to identify and use potential for improvement.
  4. Improvement of the onboarding process: A well-designed onboarding process helps new employees integrate quickly into the company and feel comfortable. Employers should therefore rely on a structured and well-planned onboarding process that provides new employees with as much information and resources as possible.
  5. Active management of the Kununu presence: Employers should actively maintain their Kununu presence - for example by regularly responding to feedback and reviews. In this way, positive posts can be commented on and negative ratings answered in order to eliminate possible misunderstandings or to announce improvements.

Our conclusion: A high Kununu score pays off - authentic reviews are even more valuable!

Happy employees lead to a greater success in recruiting

In other words: Satisfied employees have a positive effect on the recruiting result. By implementing our measures, you increase the well-being and satisfaction in your team. If this positive mood is then reflected in the Kununu ratings - all the better!

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